I think Cheryl Cole is better than her music. Since shooting into the public eyeline with Girls Aloud in 2002, she has become one of the nation’s biggest celebrities as a judge on X Factor and is now Britain’s leading style icon. But whereas she has rocketed to fame, it has been due to her celebrity marriage to Ashley Cole and their subsequent divorce, and not her music. ‘Promise This’ won’t change that pattern.
Heralded by strange but interesting calls of ‘alouette’ (French for skylark), it is a fast-moving pop tune with a Gameboy-esque backing, it’s a recognisable Cole vocal with a more dance-fuelled approach. In the modern chart, it’s a pretty formulaic dance track; the club-ready beat, a semi-big chorus and odd moments we might link to Lady Gaga.
It will sell loads and will almost inevitably be a number one track, as will up-coming album ‘Messy Little Raindrops’. And whereas it’s catchy enough and will fit in easily with any club DJ’s playlist, it is very similar to a lot of other dance songs out there. Whereas ‘Fight For This Love’ was a bit different to what was out at the time, ‘Promise This’ just falls into line with other songs in the charts, only mildly more interesting than the last number one.
But it won’t really matter. ‘Messy Little Raindrops’ is almost guaranteed to hit the top spot; the continuing story of the ‘Geordie Lass’ becoming the nation’s sweetheart assures that. And she will continue to be an integral part of making the X Factor one of the country’s biggest programmes. But ‘Promise This’ promises only one thing; Cole has become the X Factor judge who sings, not the singer who judges on X Factor.
As always with Cheryl Cole, the video is well worth a watch and here is the video for 'Promise This'.
NWR





